{"id":6993,"date":"2022-02-22T11:37:15","date_gmt":"2022-02-22T11:37:15","guid":{"rendered":"https:\/\/durstus.com\/?p=6993"},"modified":"2022-06-08T20:37:34","modified_gmt":"2022-06-08T20:37:34","slug":"smallwoods-goes-big-with-durst-technology","status":"publish","type":"post","link":"https:\/\/durstus.com\/smallwoods-goes-big-with-durst-technology\/","title":{"rendered":"Smallwoods Goes Big with Durst Technology"},"content":{"rendered":"\t\t
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Smallwoods started from humble beginnings in a Longview, Texas garage, when Founder and CEO Josh Smallwood launched his small framing company, using reclaimed barnwood to finish hand-stenciled pictures of Hollywood cowboy icon John Wayne. Since the company\u2019s founding in 2012, Smallwoods has grown into a 300-person business that has claimed its position as a major player in the personalized home products market. While the direction of Smallwoods has always been forward, its path has not always been straight. Having lost everything in a devastating fire in 2017, the company found itself forced to make a new start \u2014 built around all that was left after the fire: the people, and a family-like culture built on perseverance.<\/span><\/p>\n

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Smallwoods\u2019 rebirth included taking strong advantage of the possibilities of digital printing, the drive to make production more efficient and improve functionality, and to provide products customers want, at an affordable price. As the company has grown, it has, by necessity, grown toward the industry\u2019s most productive and robust technologies. Much of the company\u2019s recent, printing-focused growth has been maximized through Durst inkjet technology. Smallwoods, in fact, is now the largest user of Durst P5 350 inkjet presses in North America. Durst technology has increased the company\u2019s capacity by six times.<\/span><\/p>\n

According to Justin Rector, Smallwoods\u2019 production manager, the company\u2019s move to Durst in 2020 opened a key door to growth. Capacity expanded significantly, and the company was able to print more output with fewer machines, thus maximizing production space. When Don Coggswell, Midwest\/Southwest sales manager for Durst US, first met the Smallwoods team at a trade show in 2019, it was the start of conversations focused on reliability, uptime, and Durst\u2019s strong performance in the e-commerce space. \u201cWe discussed their business plan and model, and could see that Durst was a good fit,\u201d Coggswell says, \u201cSmallwoods started with our software side, then ventured into the print platforms themselves.\u201d Smallwoods purchased two P5 350 machines in 2020, after having done face-to-face demos. Less than a year later, the company found the Durst machines were such a good fit that two additional Durst machines \u2014 HS systems \u2014 were purchased. As a technology partner, the Durst team was instrumental in pairing software, to presses, to applications, for maximum performance.<\/span><\/p>\n

When the Smallwoods team was considering its first Durst P5 350 purchase, they were aware they had outgrown the technologies they were then using. They needed more: speed, quality, reliability. Rector says, \u201cWe were at a point where print volume was exceeding capacity, and we wanted a machine that could handle volume.\u201d Further, minimizing downtime was a crucial part of the decision, and Smallwoods has seen phenomenal uptime results with its Durst systems. Chief Operating Officer Trevor Stagner says the technology, \u201copened new opportunities to grow with Durst. We were not maxed-out like we were with other companies.\u201d<\/span><\/p>\n

Among the equipment features valued by the Smallwoods team is that the Durst systems utilize a magnetic linear drive, as opposed to the belt drives used by many other equipment manufacturers. \u201cThere\u2019s no friction,\u201d says Coggswell, \u201cso it\u2019s highly precise, where belts stretch or slip. It\u2019s a superior product, and that\u2019s what Durst really has over the competition, consistency and dependability.\u201d<\/span><\/p>\n

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Efficiency is at the core of Smallwoods\u2019 priorities, says Stagner, noting that technology has enabled them to offer products at an affordable price. \u201cOur competitors,\u201d he says, \u201care more expensive.\u201d For Smallwoods, the efficiency and capacity of its Durst systems have helped the business flourish. Between mid-2020 and the end of 2021, Stagner says, the company did 6.8 million square feet of printing, roughly 220,000 sheets printed, in 8,000 hours of print time.\u201d Rector adds that each sheet could be comprised of as many as 32 individual photos. \u201cFor 2021,\u201d he says, \u201cwe did 2.2 million custom prints.\u201d<\/span><\/p>\n

Among Smallwoods\u2019 priorities when sourcing equipment, Rector says, \u201cthe initial focus is capacity.\u201d Following that is a strong focus on ease of use, which \u201cmakes it easy to train operators up.\u201d Exemplary print quality \u2013 most Smallwoods jobs are printed at 700×1200 dpi \u2014 helps the company meet its customers\u2019 expectations. While Durst technology is essential to fulfilling the company\u2019s priorities and expanding possibilities, computerized cutting systems are used to maximize efficiency in print finishing.<\/span><\/p>\n

One of the key value points Durst\u2019s P5 350 and HS systems provide is strong flexibility. As a producer of products ranging in size from a postcard to a 5\u2019x10\u2019 sheet, on a variety of substrates including foamboard, metal, canvas, and wood, the 137\u201d print width and the versatility and adhesion of Durst\u2019s UV inks makes for strong, durable images that meet all customer expectations. The inclusion of LED-UV curing on the systems expands the possibility for Smallwoods to print onto heat-sensitive materials, such as thin plastics, without risk of shrinkage, melting, or substrate failure. Further, says Coggswell, \u201cwith hybrid functions, the P5 systems are ready to go with rolled media, so you have the ability to stage rolls of different types.\u201d To this list of equipment capabilities, Coggswell adds that Durst\u2019s workflow software has aided in Smallwoods\u2019 success: \u201cThe algorithms used for taking files and uploading them to the machine can bring 10-15% ink savings and improves ease of operation.\u201d<\/span><\/p>\n

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The growth trajectory for Smallwoods is strong, and the company is currently undertaking the construction of a new 250,000 square foot campus to give it the production space it needs, today, to grow. The addition of two more, similar sized, buildings is also a part of the company\u2019s view forward. As to where the company will continue to expand its product mix in the near term, Stagner doesn\u2019t show Smallwoods\u2019 cards: \u201cWe\u2019re always looking for new areas to diversify into,\u201d he says.<\/span><\/p>\n

Setting a strong path forward is essential for all companies seeking enhanced growth, and technology is a key factor on that path. For more information on how Durst technology can help graphics producers and production-focused e-commerce companies maximize efficiency, foster strong growth potential, and straighten their paths forward, visit<\/span> durstus.com<\/a>.<\/p>\n

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Compliments to Wide-Format Impressions:<\/strong><\/p>\n

https:\/\/www.wideformatimpressions.com\/partner\/smallwoods-goes-big-with-durst-technology\/<\/a><\/p>\n

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Smallwoods started from humble beginnings in a Longview, Texas garage, when Founder and CEO Josh Smallwood launched his small framing company, using reclaimed barnwood to finish hand-stenciled pictures of Hollywood cowboy icon John Wayne. Since the company\u2019s founding in 2012, Smallwoods has grown into a 300-person business that has claimed its position as a major […]<\/p>\n","protected":false},"author":2,"featured_media":6988,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"ocean_post_layout":"right-sidebar","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"on","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"on","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":400,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[6988],"footnotes":""},"categories":[5],"tags":[54,32,28,91,63,68,25,26,114,83,33,34,204,35],"class_list":["post-6993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-profiles","tag-advanced-digital-printing-and-production-technology","tag-advanced-printing-technology","tag-durst","tag-durst-group","tag-durst-image-technology","tag-efficiency","tag-innovation","tag-p5","tag-p5-350","tag-pixel-to-output","tag-productivity","tag-reliability","tag-smallwoods","tag-versatility","entry","has-media"],"yoast_head":"\nSmallwoods Goes Big with Durst Technology - Durst US<\/title>\n<meta name=\"description\" content=\"Smallwoods started from humble beginnings in a Longview, Texas garage, when Founder and CEO Josh Smallwood launched his small framing company, using reclaimed barnwood to finish hand-stenciled pictures of Hollywood cowboy icon John Wayne. 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