New 360-Degree Rig, Latest Project from Durst Imaging Division is Set to Revolutionize Photography Again
A studio on the Lower East Side is poised to become the city’s next creative hotspot, one where fashion and film can collide with revolutionary technology. The space, (Durst Sebring Revolution) DSR Media Lab, is the latest passion project from photographer Steven Sebring, who moved into the space this summer and built another 360-degree camera rig that is even bigger and better than the first. “This,” he says, “is going to bridge the gap between technology and art.”
It is a curious standalone structure: a geodesic dome of raw ply, painted white and studded with small black rings around its inner circumference, concealing cameras at waist level. The invention has been used this summer to shoot Alexander Wang’s House of Wang project for Vogue, though an earlier iteration, used to capture skateboard legend Rodney Mullen’s aerial flips, debuted on this site as well. The new construction is an evolution; it features 120 cameras, compared to the initial 100, and a larger, 30-foot space to shoot in.
Alexander Wang’s Saturday night show is a New York Fashion Week highlight, after-party or no. Here, the designer teases a wild night out with his infamous squad: models Bella Hadid, Cara Taylor, Binx Walton, Hanne Gaby Odiele, and Issa Lish, plus a crew of Voguers along for the ride, shot in a 360-degree dome, courtesy of DSR Media Lab.
Watch the video at this link.
See the full feature in Vogue by clicking here.
More about DSR (Durst Sebring Revolution):
The DSR systems produce breathtaking video, VR, and AR content, through photographic techniques. The systems are based on still image capture, and many initial results are in the form of Raw, High Bit still image captures. Durst Sebring’s patented camera control systems and unique capture techniques allow DSR systems to do many tasks in-camera, minimizing post-processing and special effects work; allowing distribution of many types of capture immediately, as it is shot. This opens new possibilities for content uses, and can lower costs for many types of content.
Website: DSR Systems