‘Hybrid Architecture Gives Us the Flexibility to Do Both Flatbed and Roll Printing’

RICHMOND HILL, Ontario, 2 March, 2015 – ICON Digital Productions Inc., a major provider of large-format digital graphic solutions with offices in Toronto, Montreal and New York, has raised the bar for image quality, productivity and versatility with its recent acquisition of a Durst Rho 1312 UV inkjet digital printer – the first installed in Canada. The 98-inch Rho 1312 is the most productive 12-picoliter hybrid printer in its class.

ICON Digital President Juan Lau said his company, a long-time Durst user, was “ready to upgrade our flatbed printer and needed something faster. We have a number of Durst platforms in our shop – we’ve always viewed Durst products as best in class and come to appreciate them as very reliable and very fast, with print quality as good as it gets in large format. The Rho 1312 represents Durst’s latest generation of high speed printers – it’s definitely one the fastest we looked at. Plus its hybrid architecture gives us the flexibility to do both flatbed and roll printing.”

Since it opened 20 years ago, ICON Digital has specialized in the digital production of large- format graphic display solutions. “Anyone can offer large-format printing these days, but there’s a lot more to being a successful large-format provider,” Lau said. “You have to understand how to sell ‘digital solutions’ and differentiate them from analog or traditional printing. Digital is a technology that’s designed to address things traditional printers can’t do cost-effectively – such as custom, short-run, oversized and outdoor applications.”