Rochester, NY – March 2026: When considering significant capital investments, companies are faced with an overwhelming number of questions. Will this help me now? What about 10 years from now? Who am I partnering with? Is this investment actually worth it? These are all questions West Coast Labels (WCL), a British Columbia-based labels company asked themselves in late 2024 when looking to enhance their production. Durst was the answer across the board.
Durst’s reputation for durable equipment and strong technical support made them a desirable candidate for partnership. When it came to the equipment itself, WCL had very specific requirements. “We were looking for a machine that could deliver exceptional print quality, consistency, and efficiency — especially for short- and medium-run jobs where turnaround speed is critical. Our must-haves included high resolution, colour accuracy, material versatility, and ease of use for our operators,” said Raeanna Joyner, Office Manager, WCL. The Durst RSCi roll-to-roll label printer offers all these features, and then some.
The RSCi offers industrial-level productivity with speeds up to 100 m/min (328 ft./min) and 1,200 dpi technology. Joyner continued, “The RSCi aligned well with our goals of improving consistency, reducing setup time, and increasing flexibility for short- to medium-run jobs. The system is intuitive for our operators, and the workflow has integrated smoothly into our existing setup.”
“It was rewarding to work with the West Coast Label team on this investment,” said Barry Wendell, National Sales Manager – Label, Durst North America. “Success, both immediate and long-term, is built on understanding, collaboration and mutual values. This partnership is built on that, and we look forward to helping strengthen WCL’s position in the industry and to their continued growth.”
After many months of running the RSCi, WCL continues to be reassured they have the right answer. Joyner concluded, “Our experience with Durst has been positive. The RSCi has been a solid addition to our production floor.”
About West Coast Labels Ltd.
West Coast Labels is a customer-focused label printing company based in Abbotsford, BC, dedicated to delivering high-quality, custom label solutions for businesses of all sizes. They take pride in their ability to provide exceptional service, quick turnaround times, and flexible solutions tailored to their customers’ diverse needs. With their in-house expertise, attention to detail, and hands-on approach, they consistently deliver outstanding results while maintaining competitive pricing and reliability.
Phone: 1-888-674-4412
About Durst Group:
Our world is printed. From packaging and labels to signage, textiles, and ceramics, printed technology shapes how we live, work, and interact. Much of it is produced on Durst systems. Durst Group is a privately owned, global technology company with more than 1,100 employees and operations in over 40 countries. With deep roots in Italian engineering and design – and over 90 years of innovation – Durst develops and markets advanced solutions for digital production, automation, and intelligent manufacturing across industrial applications worldwide. Made in Durst.
CONTACT: For information on Durst North America products and services, contact Sydnie Shepland.
Email: Sydnie.Shepland@Durst-Group.com
Phone: 585-486-0340
